KNOWLEDGE
Books, influences, links, tools of the trade and other miscellanea fit here, in no particular order (although newer stuff will always be on top). I don't claim originality here, since most of the books are must-reads, including some bestsellers.
REINVENTING THE AUTOMOBILE (by W. Mitchell, C. Borroni-Bird & L. Burns).EMERGENCE (by S. Johnson).
RUNNING THE NUMBERS (photography by Chris Jordan): waste has never been so beautiful (or sobering). Whether is plastic bottles, cell phones or paper cups, Chris Jordan's shows the mesmerizing scale of our throw away culture. I would highly recommend you to see the huge original prints if he happens a have show on your city.
HOT, FLAT AND CROWDED (by T. Friedman) : an eminently readable account of the future that awaits us all, as soon as the Big Recession is over and the global economy picks up. Competition for resources (both the oil we dig and the clean air we want to breath) will be shaped by the unstoppable rise of China and other developing economies. Mr. Friedman thesis is simple: we can start adapting now with a little bit of pain (and gigantic opportunities for new businesses), or we suffer later when the technologies to immunize us from oil at $250 per barrel are owned by others. His NYT columns can be infuriating at times, but this book strikes a good balance and is a great call to action.
ALIAS AUTOSTUDIO & SHOWCASE (by Autodesk) : incredible software package generously donated to itMoves after becoming a Clean Tech Partner. Autostudio is the car design industry standard: it takes years to master, and it always feels like one only knows 30% of the features, but most times that's all you need. Showcase reminds me of most Apple programs: easy to use, great results right out of the box, but also some infuriating omissions. All the images and animations throughout the site were created with the two programs (with a pinch of Photoshop, After Effects, Poser, PTGui...)
TWO BILLION CARS (by D. Sperling & D. Gordon).
MADE TO STICK (by C. Heath).
CROSSING THE CHASM (by G. Moore) & THE INNOVATOR'S DILEMMA (by C. Christensen) : two real classics, two essential books. Chasm is easier to read, and perfectly describes what lays ahead should you choose the startup path. My favorite however is the latter; Dilemma is geekier (hard drive history anyone?) but full of useful insights every chapter. If you are frustrated by the slow pace and lack of commitment to change from the 120 year old car industry, this book will teach you why incumbents always do it..
CODE NAME GINGER (by S. Kemper): the story of the Segway's product development with real behind the scenes access; so much access in fact, that the author ends up getting kicked out before the actual launch. A very good read about a flawed yet fantastic product and its incredible creator.
LIGHTNESS (by A. Beukers).
WINNING THE OIL ENDGAME (by A. Lovins) : huge free pdf from the Rocky Mountain Institute. It is dense and hard to read, but there is so much research. Don't miss the chapters dealing with energy efficiency (or lack thereof) and the US military.
CRADLE TO CRADLE (by B. McDonough & M. Braungart) : another classic.
CLEAN TECH OPEN: ahhhh, the CTO... The biggest cleantech business competition in the world, the CTO is a great step to learn, connect and be exposed to both green technology and the capital world that funds it. Unfortunately, they just took Chevron as their main sponsor. Chevron?!?... what's next, the American Medical Association taking money from Phillip Morris?
TED Talks : I assume everyone who read this far already knows about the TED conference. There are so many amazing talks... here are some favorites, but please explore the rest of the site:
- Picturing excess by Chris Jordan.
- Secrets of success in 8 words, 3 minutes by Richard St. John
- A bold plan for mass adoption of electric cars by Shai Agassi. Whether you like him or not, he is a great speaker.
- Don't eat the marshmallow yet by Joachim de Posada. For all the parents out there.
- Tidying up art by Ursus Wehrli. Very funny explanation of why creativity can't be replaced by market research.
STANFORD TECHNOLOGY VENTURES PROGRAM (podcasts) : successful entrepreneurs talk about how they got there, and more importantly, about the rocky path that took them there. The archive is quite big, and the companies are mostly from Silicon Valley, but there are some inspiring talks. Here are some of my picks (you might have others):
- Clean Tech Challenges and Solutions by Steve Westly.
- Retooling Early Stage Development by Steve Blank.
- Inside the Mind of a Reluctant Entrepreneur by Jeff Hawkins.
- The Positive Impact of Entrepreneurship in the American Economy by Carl J. Schramm (Kauffman Foundation)