Step by step, it’s been almost 20 years involved with advanced mobility and innovation. While many worked on sports cars and SUVs, I was always drawn to the small, the efficient and the alternative fueled. For the last decade, it’s been clear to me that worrying about the product was not enough, unless complemented by business model and strategy innovation.
I’ve worked for companies like Audi, GM and Ford, startups like aiPod, and have tried (and failed) to start my own (itMoves, watt-r).
Originally from Spain, after stints in Germany and California, London is now my home.